Do you think that advertisers have a moral duty to avoid stereotyping people?
All advertisements are responsible for what they put in the media. Personally I think that it is their duty to preserve the image of their company or agency when creating advertisements by not offending anyone in any way. If a closer look is taken at the advertisements of today at least one stereotype can found. The reason why companies and agencies include stereotypes in their campaigns and advertisements is to easily target audiences who have the same view (agree with that stereotype). However there are some advertisements in which the stereotyping was not initially planned because the designer of the advertisement did not take that into account. Furthermore, it can be generalised that most advertisements have somehow provoked a reaction or offended someone, therefore since we are in a society which communicates its mind and fully express themselves, this negative reaction can be prevented.In addition, as the passing of the years our society has become more aware and more sensitive towards offensive media. Honestly, before I do not blame the companies that create advertisements for including stereotypical remarks as a way of reaching a specific audience. However now days that these companies are aware that the public notices these stereotypical remarks and that many people get offended by them, I believe that it is past time they start doing something about it. The advertising companies should make it their priority to not offend anyone in order to gain the sympathy of all audiences. I believe this because now days everyone is very sensitive and anything can trigger anyone, therefore if the companies reduce the amount of stereotypes they display in advertisements and actually consider the offenses that it could be causing, advertisements would not be considered as an offensive and bad propaganda.
Summarizing, I do think that advertisers have a moral duty to avoid stereotyping people for their own good.
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ReplyDeleteHi Luiza,
ReplyDeleteI really enjoyed reading your blog as your arguments were insightful and refreshing. I personally agree with most statements you made about the companies role in stereotypes. Specifically, I liked your statement "The advertising companies should make it their priority to not offend anyone in order to gain the sympathy of all audiences.". In your opinion, do you believe that stereotypes are inevitable? Good job!
Hey Fleur,
DeleteI do believe that stereotypes are inevitable because really they are happening in every moment of our lives, but if we are careful those can be avoided at most times. All we need to do is stop and think.
Hey Luiza
ReplyDeleteI really like how you show that most stereotypical advertisements are aimed toward people who agree with that generilization or even how people use or even create stereotypes about certain groups, countries or communities unintentionally. I find your argument very interesting and well structured out.
Good job.
Aurora Sera Unal