Blog Post: Print Advertisement

Hour Choice - Never Follow 

The historical context of the advertisement is highlighting the tradition of the white wedding dress of when one gets married and it is also contradicting that tradition by having the girl wearing a white elegant wedding dress with a veil on her head yet, as shoes she is wearing converse and she also has within her possession a watch. Furthermore this advertisement is appealing to all the cultures that believe that in marriage the wedding dress of the bride has to be white. In addition, the social context of the advertisement would have to associate to this century because of the use of wordplay; "hour choice sounds very much like "our choice". 

In this advertisement the most important characteristics displayed are the fact that there is a girl with makeup sitting on a staircase and dressed with an elegant white wedding dress while wearing a watch and putting on a pair of converse. Not to mention the caption of the advertisement which says "Never Follow". This caption can be interpreted as a way of telling the audience to that we do not need to follow tradition and that we can do whatever we want. The values portrayed in this picture are the values of tradition yet contradicting the values of rebellion. As a whole the entire advertisement is portraying the idea of choice and using the appeal of autonomy because it is giving the audience the idea that "we" stand out and be individuals and that we do not need to conform.

Furthermore in the advertisement analysis, the ad could relate to how women are represented. The ad might have represented the girl in this way, in order to portray the watch in such a way that it would look like as if they were trying to change the way women in society are looked at, as women did not have as much freedom as the role of a male back then, so women in general would be emphasised in this way.