https://www.youtube.com/watch?v=aNN9nL2vppM
This is a Super Bowl advertisement which is marketing HEINZ.
Considering the fact that this is a super bowl advertisement, it doesn't really display much ethos or logos but rather focusses on pathos. The intended audience of this advertisement is towards especially americans that are watching the super bowl. Normally during the super bowl there are parties and get together to watch the games or people will simply go the game. Usually the most common food served during the super bowl is hot dogs and therefore HEINZ used took advantage of this occasion to market their products such as ketchup and mustard. This advertisement uses pathos effectively by displaying appeal to emotion and portraying family and animal compassion vibes. In the advertisement a bunch of Dachshund are dressed in a hotdog costume running towards adults and children that are dressed as ketchup and mustard. This conveys a very family friendly feeling which appeals to family and it also conveys the feeling of being happy. Furthermore the little dogs in the video just makes it even better showing animal compassion and attracting the views of animal lovers and children. This is an effective advertisement considering that it is marketing HEINZ products.
Furthermore this Ad shows appeal to humor and bandwagon. It displays humor appeals with puppies being dressed as hot dogs and it also displays bandwagon appeal by showing how adults and children feel happier by using a certain brand of drink or food (HEINZ). Need to nurture can be found in this advertisement because whenever se see a puppy or children it appeals to human's paternal or maternal instinct.
Hey Luiza, I really like the advertisement you chose, it was very cute and entertaining to watch- you very successfully analysed as many parts of it as you can. I agree with the point you made about there not being many examples of ethos and logos in the advertisement, however I believe that perhaps ethos was displayed as the advertisement was posted on HEINZ's official youtube page. Good job overall though!
ReplyDeleteHi Luiza, tout le monde sait que tu adore les animaux et tu est toujours faim donc, I was well aware of the fact that your chosen advertisement would have something to do with dogs and food before I even got to watching it. I certainly agree with Reem on how entertaining the Ad was. I like how you associated the overall atmosphere of the advertisement in relation to familial aspects and therefore how it brings out a positive vibe. That being said, although very subtly incorporated, I actually found some evidence of "logos" in the form of the text printed on the Heinz Bottles as a few read '100% Natural', 'No artificial sweeteners', '57 Varieties' and 'Organic'. Your analysis was a great read. Well done and keep up the good work Luiza!
ReplyDeleteHello Luiza,
ReplyDeleteThis advertisement was one of the best, cutest, and funniest ads I have watched while commenting on blogs. I really enjoyed your choice of advertisement, the morale and idea of the Ad was clear without explanation and your summary showed your clear understanding of ethos, pathos, and logos. You have also done really well of going into depth about the target audience. Good Job and Have a good day.
This blogpost proves that when you choose something you enjoy watching, consequently your analysis would be very good as well. Your analysis was insightful, and displays your knowledge and understanding on the use of rhetorics in persuasive advertisements.
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